Jaya Vadlamudi's picture

Jaya Vadlamudi

Senior Marketing Manager at BCBG Max Azria

  • Marketing
  • United States
  • 0
  • 0
  • October, 2009
  • 5 months ago

About Jaya Vadlamudi

Marketing executive Jaya Vadlamudi possesses over nine years of bicoastal corporate experience, specializing in project management, brand development and copywriting. In her most recent position as Senior Marketing Manager with Los Angeles-based fashion company Maxrave, a division of BCBG Max Azria, Jaya Vadlamudi developed numerous online networking strategies to reach target consumers. Vadlamudi's efforts included the implementation of a virtual music CD, an interactive blog, and an integrated eblast campaign that resulted in up to a 47% revenue increase on featured products. Prior to joining BCBG, Jaya Vadlamudi served in New York as Senior Marketing Manager with review guide Zagat Survey. Vadlamudi developed and implemented proposals to attain business-to-business (B2B) goals. Vadlamudi's efforts aided the company in achieving over 100% of targeted revenue goals in 2007 and resulted in ongoing partnerships with brands such as the Time Warner Center, First Republic Bank, and Acura. Previously, as a Marketing Associate with investment firm Morgan Stanley Dean Witter, Jaya Vadlamudi began developing her marketing originality. For the first time in its history, Morgan Stanley Dean Witter granted a Marketing Associate a performance bonus after Jaya Vadlamudi effectively instituted website features and account services and acted as spokesperson for her marketing team. Jaya Vadlamudi received her Bachelor's degree in International Relations from Johns Hopkins University and her certificate in Integrated Marketing Communications from New York University. When she is not working, Jaya Vadlamudi enjoys traveling and volunteering with local nonprofits throughout Los Angeles.

Industry Experience

Brand Management, Marketing Project Management, Business Development, Interactive Marketing, Social Networking, Client Relations, Copywriting and Editing

Job History

  • BCBG Max Azria
  • Senior Marketing Manager
  • 2008 2009
  • Implemented integrated marketing mix to effectively communicate corporate brand to target demographic. Utilized print, web and social networking to reach key consumers. Effectively managed two Graphic Designers and Marketing Coordinator to achieve results under tight deadlines.

Education

  • New York University
  • Professional Certification
  • Integrated Marketing Communications
  • 2005 2007
  • Johns Hopkins University
  • Undergraduate
  • International Relations
  • 1995 1999

Affiliated Organizations

LA Works - Midnight Mission Housing Project, Inglewood, CA â?? Childrenâ??s Advocate Volunteer St. Vincentâ??s Hospital New York, NY â?? Emergency Room Volunteer

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