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Pierre Bertrand's picture

Pierre Bertrand

Director, Regional Marketing at Pfizer Inc.

  • Marketing
  • United States
  • 4
  • 0
  • 0
  • August, 2009
  • 1 year ago

About Pierre Bertrand

Pierre S. Bertrand's current role as Regional Marketing Director at Pfizer's Westlake office in Texas is part of getting our company closer to their customers. Since the beginning of 2009, Pierre Bertrand has managed the growth of Pfizer's brand name, initiating nationwide strategies and managing investment projects to further expand the multibillion-dollar pharmaceutical company. Marcus Taylor, a colleague at Pfizer, summed Pierre up in a few words: "Pierre encompasses all of the values that one would want in a strategic leader. He is one that functions with the utmost integrity in all that he does. He continually strives to make himself better, and through his determination people around him achieve great results. The standard is continually raised." Pierre Bertrand has served Pfizer at many levels and capacities. The year before assuming his Marketing Directorship, Pierre S. Bertrand was the Director of Pfizer's POWERS Regional Strategy team. In this position, Pierre Bertrand served as a Strategic consultant to the Regional Managers with differential resourcing and business planning. Bertrand also analyzed and leveraged dynamic opportunities, including the Medicare Part D value initiative, allowing a greater number of customers affordable medicine. "Bottom line, Pierre works with a "builder" mentality, has tremendous cross-functional experiences/successes, is an asset to any team, and is unique in that he is highly functional analytically as you would be in Finance, strategically as you would be in marketing, operationally as you would be in daily business operations, and working with others as you would be as a sales person/leader.", states Tom Forte, Senior Director, Strategy and Business Operations at Pfizer. For three years, Pierre Bertrand worked for New York based Pfizer Animal Health as Senior Marketing Manager for U.S. Cattle Biologicals. Pierre Bertrand's accomplishments there included stimulating calf preconditioning program SelectVAC's enrollment by over 300% and leading the Cow-Calf segment, which realized revenues surpassing 150 million dollars. Bertrand is the two-time recipient of the Best of NAMA and the PAH Innovation Awards. Pierre Bertrand also won awards for National Multi-Media Campaign, SelectVAC, and PAH Brand Stewardship. Pierre S. Bertrand graduated from the University of Windsor in Ontario, Canada. Bertrand obtained an M.B.A. with a focus on Finance, Operations, and Manufacturing. Pierre Bertrand invests his free time in various sports, including Brazilian Jiu Jitsu, mixed martial arts, and swimming. He also enjoys reading the writings of Malcolm Gladwell and Stephen King.

Products & Services

Pharmaceuticals

Industry Experience

- Development of compelling brand management plans
- Effective Analysis of Market Opportunities
- Outstanding and Accurate Operating Plans/Budgets
- Ability to resourcefully execute and lead

Job History

  • Pfizer Inc.
  • Director, Regional Marketing
  • 2009 Present
  • - Execute core, national strategies across all RBU stakeholders to grow the $2.8 billion business on a consistent basis across the region. - Partner with Regional Strategy to translate analyses into actionable marketing/brand strategies and incorporate into specific State Business Plans - Lead in the development of regional opportunities and the strategic plans to capitalize upon them - Organize, prioritize and execute projects and activities related to market, customer and brand efforts to optimize financial and business objectives.

Education

  • University of Windsor
  • Graduate
  • Finance and Strategy
  • 1997 1999

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